The digital presence is today more important than ever for those who want to start their own business. Without a website, you will unfortunately not get very far. In addition, a good website simplifies marketing in several ways. The first thing you should do is find a good domain name, preferably the same name as your business. Make sure the domain name is free and feel free to buy it through the web host you plan to use. A web host is a convenient service that takes care of your website for you if you don’t want your own server.
Prices for web hosting vary depending on, among other things, storage space, extra features and support. There are both cheaper and more expensive options, so compare hosting providers carefully to find the option that best suits your needs. You can also read through previous customers’ own reviews to see what they recommend.
Tip! If you want to find the best web hosting, here you can compare several web hosts and read more about what you should consider before signing up.
Make a budget
As a self-employed person, you need to understand how much it will cost to run the business. In this way, you can more easily calculate what you need to earn in order for the company to go around, preferably with a profit. Take into account costs for insurance, marketing, website, administration and employees. If you need to invest in equipment and premises, you should be extra careful with the budget, especially if you will need help with the financing.
Of course, it is difficult to know exact costs in advance, but try to make a compilation of the approximate expenses of the business per month and year. Keep in mind that expenses are normally extra high in the start-up phase. When it comes to website theme, you have the following options: install a free theme, buy and install a ready-made theme. Hire a web developer to build a theme for you. The last option is often the most expensive, but also preferable if you want a completely unique website with high functionality.
A web developer can also SEO-optimize the theme and make the design extra user-friendly. In this way, it can be easier for the website to rank high in the search engine results. This, in turn, can generate more traffic, leading to more conversions (completed purchases or actions).