Search Engine Marketing

Frequently Asked Questions about Search Engine Marketing SEO that help increase the number of
visitors to a website through search engines, using targeted keywords and phrases that are pertinent to
your business.

What are some major search engines how do they work?

There are three major search engines. Google, Yahoo MSN. Google is the leading search engine with
over 18 million search hours per month. Google is a crawler-based search engine. Crawler-based
search engines have robots that are called spiders. Spiders are automatically sent out by search engines
A spider finds it sends information to be indexed. Spiders also search previously spidered sites
because the information is ever-changing and it will update cataloged sites.

How do I start Marketing on the Internet?

Beginning your internet marketing process is easy. Here is some advice we give our clients.
List keywords and phrases that are pertinent to your business.
Write a description of what you wish to accomplish with your website.
Determine your targeted demographic.
Think about what makes your business stand out from the average Joe.
Keep an eye on your competition.

Think about targeting certain geographical locations. a client knows what he or she wants to
accomplish with their website, it helps us to improve business for you at a much faster pace.

Why do I need to market my website how will it benefit my company?

With today’s internet technology, it is vital to market your company in every possible aspect. The
The Internet is the largest growing industry in the world. Marketing your business on the internet and
submitting your websites to search engines will help bring targeted traffic to your business. Statistics
show that 85% of people found the information they were looking for through search engines and the top 30
results of search engine listings yield 90% of a business’s traffic.

How long will it take to rank well in search engines?

Question of the Century! Unfortunately, we are not in charge of Google or Yahoo, which means that
they can spider your site whenever they want. Search engines can also re-index listings and exclude sites
of their free will. You can expect to see an increase in targeted traffic in 2 to 3 months after initial submission.

How can I make sure my website is listed first on the search engine?

No company can promise you top rankings, On Target will make no such claim! Search engines
fluctuate, and they are able to move websites and rank websites differently each minute if they choose
to do so. Target Web Solutions suggests monthly maintenance for all of our clients. Our monthly
maintenance plan ensures constant work on your website’s keyword phrases and tweaking of Meta
tags. This enables On Target to keep up with search engine rankings and continue to bring your business
targeted traffic at a constant rate.

What is pay-per-click advertising on Google ad words? Are they beneficial?

Pay-per-click advertising allows you to advertise on the site of your choice. You set a pay-per-click price,
and you pay only for the clicks you receive. Google ad words are a type of pay-per-click program
available on Google. You create an ad and determine keywords, the ad appears on the right-hand side
of the Google search pages based on the keyword you choose. If your budget allows, pay per click
Google ad words are helpful for any company. At On Target Web Solutions, we focus our search engine
optimization on what is called organic rankings. Organic rankings are listings that are found outside
of the sponsored links and Google ad words. With niche keywords and proper implementation of meta
tags, On Target strives for our customers to be top listings in the organic rankings.

What makes On Target Web Solutions unique from other companies?

On Target Web Solutions does not condone nor participate in any search engine technique that can
jeopardize your site such as cloaking, hidden copy, same color font trick, etc. We utilize feeder and
doorway pages; however, our main focus is copywriting and Meta tags. Our employees at On Target
Web Solutions have high ethical values and will not put your business at risk.